Jane French of Toronto, ON is enjoying her new 2011 Kia Soul after winning the Luminato "Express your Soul" contest. A Kia Dealership in the heart of Canada rewarded one of their local residents with the new fully loaded model. Thousands of Toronto residents attended the Luminato Festival which was put on this past June. Kia Canada was an official vehicle sponsor of the event and showcased a large structure allowing visitors to "express their inner creativity" by sketching on a vinyl cover over a Kia Soul

"Kia Canada is proud to align itself with the Luminato Cultural Festival in 2011 as the official automotive partner of which mirrors the Kia brand as being both youthful and spirited," said Robert Staffieri, Director of Marketing Kia Canada Inc. "It is fitting that the three 2011 Kia Soul served as an artistic canvas at the festival since the Soul is what first initiated Kia's current design-led transformation. The Express Your Soul contest was received with outstanding enthusiasm by festival attendees and marks one of our most successful customer interactive displays to date."¹

Other participants took home Apple products as runner-up prizes; including iPods, iPads and other devices. But Mrs. French was the big winner, driving off in her all new Soul, with a huge smile on her face. And in case you were wondering, she was allowed to remove the winning (and losing) doodles from her new ride.

Come test drive a Soul for yourself today at Superior Kia in Fayetteville, AR.

Source: ¹http://www.digitaljournal.com/pr/373745