Kia is known as a company on the rise. The company's selection of sturdy, affordable automobiles continues to increase, and its value does so as well. To build on its success, Kia Motors America has partnered with the LPGA (Ladies Pro Golf Association). Kia will serve as the "Official Automotive Partner of the LPGA" and the "Official Tournament Vehicle" of eight LPGA tournaments.

So, what makes Kia and the LPGA good business partners? Michael Sprague, Vice President of Marketing and Communications for Kia, recently explained, "Kia is experiencing unprecedented growth and our growing roster of high-profile sports marketing initiatives, including our presence with the LPGA, have led to dramatic increases in consumer perception, awareness and consideration for the brand. Attendance and TV viewership of the Kia Classic tournament has grown, and with the tour's talented field of exciting young players sparking more interest in the sport, it was an easy decision to expand our relationship. . . "¹ Therefore, Kia and the LPGA are great partners because they feed off each other positively; each creates better awareness for the other's brand.

Kia will also sponsor the Kia Performance Awards, which will be highlighted throughout the season on LPGA telecasts and on the LPGA.com website. There will be a special Kia "hole-in-one" vehicle on select Par 3 courses during rounds at each event where Kia serves as the "Official Tournament Vehicle." The Kia Classic will take place at the La Costa Resort and Spa next season.

Interested in learning more about the Official LPGA Partner? Visit Superior Kia at 3195 N. College Ave. Fayetteville, AR to learn about new Kia models or check out our used car inventory.

Source:¹http://www.thesportscampus.com/2011112117652/the-business-of-sports/kia-named-official-automotive-partner-of-the-lpga